The Four Tech Titans
I decided to unsubscribe from Spotify Premium and instead buy Audiobooks. The first Audiobook I tuned in was The Four by Scott Galloway.
The book is mostly about the marketing skills and important business decisions that made possible the growth of the Four tech titans: Apple, Google, Amazon, and Facebook.
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Apple
Some people think luxury is the opposite of poverty, it is not, it is the opposite of vulgarity.
— Coco Chanel
Apple started as Apple Computer because at the beginning it was that, an innovative computer company. With a simple and edgy design, it started moving its appeal to the heart of people.
The Power of Steve Jobs' Legacy
Dying removes the icon from the inevitable judgment of everyday existence, including aging, and elevates persona to legend.
Apple has successfully transferred its appeal from the mind to the heart and from the heart to the genitals of humans.
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Facebook is the best advertising channel in the world. It provides scale and targeting with 2 billion worldwide users.
Facebook supplies the what?, Google the How? and Amazon the When you will get it.
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Amazon
Jeff Bezos invested heavily in a fast way to get your groceries and anything you want with a couple of clicks.
Amazon has almost infinite capital thanks to its success and the storytelling ability of its Founder. They remain on Day 1.
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Google knows our deepest secrets and responds to all of our questions. We confess things to Google that not even our friends or family know about.
1 in 6 questions asked in Google had not been answered before, and the algorithm becomes more useful out of every query we make.
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Conclusion
The Four are companies that have inspired economic growth and entrepreneurship all around the world. They have created thousands of well-paid jobs.
Which company do you consider could enter as the fifth horseman?
*Angel Escamilla Rdz*
